Celebrity endorsements matter to Millennial men buying dietary supplements, says Packaged Facts

Celebrity endorsements matter to Millennial men buying dietary supplements, says Packaged Facts

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Celebrity endorsements matter to Millennial men buying dietary supplements, says Packaged Facts

Compared to women, men are more likely to buy nutritional supplements endorsed by a celebrity, says a report by Packaged Facts. It’s especially the case among younger men—in Packaged Facts’ 2016 National Consumer Survey, 75% of men aged 18-34 agree

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